Brands

Koo : A Tale of Ambition and Challenges Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging and social networking platform similar to Twitter. However, after gaining traction amid the conflict between the Government of India (GOI) and Twitter, Koo struggled to secure funding and partnerships. In 2024, the founder […]

Zara’s Struggle in India: Navigating Competition and Changing Market Dynamics Zara, a Spanish brand operating in India through a joint partnership between Trent and Tata Group, is experiencing a slowdown in sales. Trent Group manages retail operations, while Tata Group is responsible for outlets and geographical locations. As of today, Zara has 23 operational stores